A workshop to help business owners understand who their market is in order to help them tailor the message, artwork, advertising, marketing, or even branding efforts to be more clear and efficient.
Goal:
Understand the difference between market segmentation and target market; find out where you can find information on who is your target market, and create profiles based on data and research.
Who:
This workshop is for every business owner who would like to learn how to use data and research to be more efficient with their marketing and drive more sales.
Tangible outcomes:
After the workshop, you get a free template to create your own buyer persona profile.
Meet your Instructor:
Noor Albir is the founder and executive director of The Digital Haus, the one and only international marketing firm in Idaho. This full-service company helps organizations grow locally, nationally, and internationally.
She is a trilingual MBA in Finance graduate, experienced marketeer, brand developer, and leader in business operations and management. Skilled with an analytical, business mindset; Noor is passionate about data to build strong branding and make informed marketing decisions in alignment with strict budgets. She leads her team to focus on OKRs to create profitable ROI, digital growth, and brand development for her clients.
